Parker Jenkins
Blog 5
Slovacek Sausage Sponsorship
“Let’s MEAT tonights contestants!” The immense crowds at Blue Bell Park roar with excitement as the fifth inning annual sausage race is announced to begin. Antsy in their seats, the passionate Aggie baseball fans cheer on their favorite pick of the three Slovacek's sausages: Summer sausage, Jalapeano sausage and the fan favorite Beefy sausage. Snook, Texas graciously shared The Slovacek Company with the rest of us in 1957, resulting in sausage enthusiasts from all over. Later, partnering with Texas A&M Baseball, The favored meat producers decided to creatively express their meats to the hot dog craving, baseball loving fan base while also providing mid-game refreshers by the now famously known Fifth Inning Sausage Races.

With the variety of yells, chants, hand gestures and other Olsen traditions, being involved in the action is almost impossible to escape. Adding to the ballpark amusement, Slovacek’s meat has added a spark through a game that gets the entire crowd excited about the last out in the top of the fifth inning. A sponsorship should be emotional, relevant, immersive, efficient but most importantly, interactive and Slovacek does just that. Interacting the crowd with the ballgame essentially leads to higher percentages in interaction in the between inning trivias, games, and more. In The Slovacek Company’s case, they allow three of their most popular flavor sausages to race around the bases. When the jumbotron shows these three competitors lined up at home plate the fans immediately react. Shouting out the name of which sausage they believe will reach back to home plate first, the Slovacek brand definitely creates certain favoritism for themselves. Interacting with the crowds has lead to the fan favorite: Beefy Sauasge. Twitter was even brought into the picture by having an account created for Beefy to interact even more with people who may not be present at the baseball games. The upbeat music, bright colors and the quick process grasps the attention of the fans patiently waiting to see what the remainder of the inning will bring.


Sponsoring is the most effective way to progress a business. Boosting the visibility of your brand is the number one way for you to stay successful. I feel as though the way Slovacek goes about their sponsoring tactics is extremely smart. They discovered a way to connect with the Aggie baseball audience while also providing a way for the fans to taste their products through selling hotdogs within the concession stands. Slovacek partnering with Aggie baseball was a fantastic way to keep their business fresh and raise recognition.