Parker Jenkins
Blog 3
Gatorade Pyramid Blog
In 1965 the burning question was asked how to replenish athletes bodies with the necessary fluids that are lost during intense training and physical exertion. A team of scientist at the University of Florida answered this question in one word: Gatorade. Over the years Gatorade has established a familiar brand name and strong customer loyalty through their presence, relevance, performance, advantages, and bonding.
Representatives of the Gatorade Company have made it their top priority to take this name brand and generate it into a revolutionary nutritional sports drink. With the help of interactions in social media, wide range of distributions, promotions and basic advertisement, the Gatorade name had slowly started to become present in events. Releasing their brand as sponsors and supplying well known sport teams with their products these nourishing drinks began taking over the athletic world. I have taken notice growing older that Gatorade has become part of the game by the consistency of their products in the hands of the players, written on the coolers, displayed on the towels and advertised on the sidelines. While not stopping there, Gatorade’s hard work and dedication has landed their company in 80 different countries and has been officially named the number one used sports drink in all the major sports leagues (hudson.edu).
Gatorade offers an alternative route to gaining energy and endurance while also replenishing the carbohydrates and electrolytes that are typically lost during physical activity. By doing so, many athletes have found this sports drink becoming relevant in their exercise and training routines. From many testings such as sweat analysis patch, specific weight scale and specialized Gatorade formulas, these recipes are designed to measure and supervise an athlete’s hydration level in order to manage their right kind of recovery at the right time. This is extremely important in an athletes body due to the variety of workouts and repercussions exercised. Gatorade is constantly in process of expanding their business and tweaking their products in hopes of offering higher quality to meet the needs of their customers.
With any successful idea, competitors are always soon to follow. With replacement drinks such as vitamin waters, sodas and energy drinks adding competition, Powerade has created the strongest rivalry. So the question is asked, what makes Gatorade better? Gatorade is designed for high-intensity activities and built to aid in sustainability. It provides the needed nutrients that other alternative sport drinks can’t offer in the amount that Gatorade is able to while also giving off an enjoyable taste. Through my personal experiences with my own teammates, I know Gatorade was always the preferred drink over Powerade and other nutrient boosting drinks, not only just because they tasted better but because of the content included. Gatorade uses different sugar and mineral intakes at a healthier level when compared to their main competitor, ultimately giving Gatorade the upper hand in being the go-to performance drink.
Sustaining energy, preventing dehydration, avoiding muscle cramping and the desirable taste are only a few of the major advantages to Gatorade (livestrong.com). Customer loyalty plays an immense role in Gatorade gaining their popularity. This loyalty was achieved by the consistency and benefits promised in advertisement following through within their products.
When it had become discovered that an athlete would be able to consume not only a tasteful drink but a drink that could supply imperative fluid replacement, I know I wanted to jump on the Gatorade train! The convinces of this product are simply what their customers want and the easily accessible Gatorade bottles deliver just that.
As I had touched on before, Gatorade must credit all of their success to their customer loyalty. During a workout Gatorade encourages their customers to not only want a Gatorade to rehydrate but to feel they have earned a Gatorade. Multiple campaigns have been held to aid in a stronger understanding of this concept such as “Sweat It To Get It” and “Burn Some To Earn Some,” and it is through these campaigns the message is made simple and clear to comprehend (adweek.com). This holds their customers to a higher standard and produces a stronger more dedicated mind set, ultimately giving Gatorade a sense of a rewarding title. I don't know about you, but after a long and exhausting workout a cold, tasteful and healthy drink sounds more than appealing.
Not only do customers of Gatorade depend on their products, but they trust what they deliver. This brand has utilized their time and devotion to lift up Gatorade in the light they wish to be seen through their consumer’s eyes. If you ask me, the team of scientists at the University of Florida may have created the million dollar formula, but the brand of Gatorade itself has carried this company to advanced and superior limits.
Works Cited
(n.d.).GATORADE HISTORY. Retrieved from http://www.hudson.edu/custom_users/mmtech/16969/16969/Gatorade_History.html
N/A (2014). What Are the Benefits of Gatorade? Retrieved from http://www.livestrong.com/article/280793-what-are-the-benefits-of-gatorade/
Nudd, T. (2014, August 14). Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade. Retrieved from http://www.adweek.com/news/advertising-branding/ad-day-peyton-manning-and-cam-newton-prank-store-customers-gatorade-159559
